It was a unique study that was conducted by Vivo in collaboration with Cybermedia Research (CMR). In the results, it also surfaced that 70% of people feel frustrated when their spouse interrupts them while they are busy with their smartphone.
Commenting on the survey results, Yogendra Sriramula, Head of Brand Strategy for Vivo India said, "The significance of a smartphone in today's life is undisputed, however excessive usage remains an area that users need to be cautious of."
You might not be aware of some facts that India has over 1.2 billion mobile phone users, with 600 million of them using smartphone devices. It was also found in the survey that married couples are often distracted while having a conversation with their partners. Simultaneously, 69% of respondents stated that they are not being attentive enough while talking to their spouse as they keep engrossed in using their smartphones.