From using AI Algorithms, developing AI facial reconstruction technology to enhancing the application of beauty solutions, all Imaging effects will be specifically designed and tuned for the Indian Skin tones. These innovations are designed to provide localized solutions in India for the world.
The Indian team will also be leading innovations for other countries, including Middle East, Africa, South Asia, Japan, and Europe. Further, the lab will also work towards developing solutions for video, still photography, and research on Full Dimension Fusion (FDF) Portrait Video System technology.
“Imaging technology has always been a focal point of OPPO India R&D. With this lab set-up, while we work towards elevating the overall camera experience for our users, our focus is on localization of Global solutions and developing new solutions which can be globalized. What we will be developing in India Camera lab will end up in the hands of millions of OPPO users across the globe," Tasleem Arif, Vice President & Head, R&D OPPO India said in a statement.
The lab is dedicated to testing phone cameras in different artificially set scenes and analyzing data produced from those samples.
As of June 30, 2021 Oppo has applied for over 8,800 image patents worldwide and owns over 3,500 granted patents.